CHICK ARTISTIC CREATIONS

Art by Beverly Chick

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Surviving the 2020 Pandemic

Posted on July 19, 2020 at 11:15 PM

While 2020 has been a difficult year for artists with many art exhibits being cancelled, I seem to be doing pretty good!  Corona has not totally messed up my art business!  I even won $1,000 for Best of Show in the Art and Soul Juried Art Show!  Wow!

Since almost ALL of my art exhibits and venues were being cancelled one by one, I really had to find another marketing strategy.  My art business was about to come to a screeching halt if I didn't do something. 

So I decided to focus almost totally on online marketing, starting with Facebook and Instagram.  I had an Instagram account that had been sitting there for about a year with no new posts at all.  I didn't know what to do with it exactly.  So I signed up for an Instragram for Business course.  I learned a lot about Instagram too!  It was great.  A whole new world opened up for me!

I also got some books that explained more about Instagram and Facebook.  I had a feeling that there was a lot I didn't understand and there certainly was!  I did not know nearly as much about social media as I thought I did.  Could it be that I am finally getting caught up with the 21st Century?

I think some of this new knowledge that I was putting into practice was finally paying off because In July, I had a big breakthrough.  By doing some thoughtful marketing to look for ideal clients and tapping into a couple of Facebook pages that have huge audiences, I got over 10 orders for Rock Animal portrait commissions!   They seem to be a big hit with people right now.  I have completed almost all of the orders.  I also found an easy to understand way of getting payment from people online, thru Paypal invoices. 

So, in the midst of a pandemic that has almost ruined the economy and has shut down a lot of businesses, I adapted and switched my focus from live venues to online selling!  It was a tough fight, but I feel have won a victory!  I'm just hoping I can keep this online selling momentum up and get more online orders.

BTW, My Instagram account is instagram.com/beverlychick and my Facebook account is facebook.com/chickartisticcreations


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