|Posted on July 19, 2020 at 11:15 PM||comments (8)|
While 2020 has been a difficult year for artists with many art exhibits being cancelled, I seem to be doing pretty good! Corona has not totally messed up my art business! I even won $1,000 for Best of Show in the Art and Soul Juried Art Show! Wow!
Since almost ALL of my art exhibits and venues were being cancelled one by one, I really had to find another marketing strategy. My art business was about to come to a screeching halt if I didn't do something.
So I decided to focus almost totally on online marketing, starting with Facebook and Instagram. I had an Instagram account that had been sitting there for about a year with no new posts at all. I didn't know what to do with it exactly. So I signed up for an Instragram for Business course. I learned a lot about Instagram too! It was great. A whole new world opened up for me!
I also got some books that explained more about Instagram and Facebook. I had a feeling that there was a lot I didn't understand and there certainly was! I did not know nearly as much about social media as I thought I did. Could it be that I am finally getting caught up with the 21st Century?
I think some of this new knowledge that I was putting into practice was finally paying off because In July, I had a big breakthrough. By doing some thoughtful marketing to look for ideal clients and tapping into a couple of Facebook pages that have huge audiences, I got over 10 orders for Rock Animal portrait commissions! They seem to be a big hit with people right now. I have completed almost all of the orders. I also found an easy to understand way of getting payment from people online, thru Paypal invoices.
So, in the midst of a pandemic that has almost ruined the economy and has shut down a lot of businesses, I adapted and switched my focus from live venues to online selling! It was a tough fight, but I feel have won a victory! I'm just hoping I can keep this online selling momentum up and get more online orders.
BTW, My Instagram account is instagram.com/beverlychick and my Facebook account is facebook.com/chickartisticcreations